Dutton Logos for Personal Marketing

Brokerage name: Include the firm's licensed name in advertising.

Phone number: Include the brokerage's registered phone number as required by TREC.

Name size: The brokerage name must be at least as large as the agent or team name.

Social media: The firm's name and phone number must be no more than one click away.

Websites: Display the firm's name and phone number on every page as required by TREC.

Licensed name: Use the agent's name as licensed with TREC when identifying the agent.

Team branding: Do not make a team or group appear to be a separate brokerage.

Principal broker: Advertising must be under the principal broker's direct supervision.

Listing permission: Obtain required authorization before advertising another agent's listing.

Property signs: Obtain required written authorization before placing a property sign.

Accuracy: Do not publish false, misleading, or deceptive advertising.

Guarantees: Selling guarantees and inducement offers must meet applicable written-offer and disclosure requirements.

Giveaways: Follow TREC rules for gifts, prizes, inducements, and written terms.

Fair Housing: Do not use discriminatory advertising or language indicating an unlawful preference.

Testimonials: Do not fabricate reviews or misrepresent client experiences.

Sold properties: Do not claim credit for selling a property unless permitted under applicable rules.

Listing photos: Obtain permission to use photographs and other copyrighted material when required.

Market statistics: Ensure claims about prices, appreciation, and days on market are accurate and supported.

Credentials: Do not misrepresent licenses, certifications, or professional designations.

REALTOR® Code of Ethics: REALTOR® members must follow applicable ethical advertising standards.